Category management for Red Bull: we gave the software wings, too.

Red Bull cans arranged on a retail shelf.

Brief

Build Red Bull a modern online shelf planner with a user-friendly, intuitive interface for a global rollout to 70 countries.

Technology

Modern web stack with a responsive SPA frontend and a robust backend built for global scalability.

Designed from the ground up for ease of use, so that adoption across 70 country teams required no lengthy training programs.

63%

time saved in routine operations

70 countries

global rollout

3 months

from briefing to go-live

Starting Point

Red Bull runs on speed. The new shelf planner does too.

As Red Bull expanded across 70 countries, the demands on their category management tools grew with them. The business needed a solution that could match the pace: fast to learn, consistent across markets, and ready to scale globally.

For a company operating across supermarkets, convenience stores, and big-box retailers in 70 countries, consistency in category management isn't optional. Red Bull wanted a tool that could keep up with their scale.

Screenshot of the Red Bull online shelf planner editor showing a drag-and-drop shelf layout with color-coded product cans.

Development

Intuitive by design. Not as an afterthought.

We built a shelf planner that category managers actually enjoy using. The interface is clean, responsive, and built around the real workflows of retail planning.

Clean workflows, fast onboarding. The result is a system that teams across 70 countries could adopt without a training program.

Screenshot of the Red Bull shelf planner dashboard showing shelf plans across multiple countries with status and completion rates.

Result

Three months from briefing to go-live. Seventy countries. Sixty-three percent less time per task.

The new shelf planner launched on schedule and was rolled out globally without friction. Routine operations that used to eat up hours now take minutes. Reliability improved across every workflow.

The efficiency gains are clear. But the bigger shift is how Red Bull's teams now relate to their tools. The new platform has become the preferred working environment for teams worldwide, enabling faster and more precise decisions.

Screenshot of the Red Bull shelf utilization report showing row-by-row fill rates across global locations.

„irian's online shelf planner has fundamentally changed the way we work at Red Bull. The introduction of this modern solution not only significantly reduced our learning curve, but also eliminated sources of errors and improved the overall user experience. This has taken our category management to a new level, allowing us to work more efficiently and effectively."

Andreas Tobler
Project Manager, Red Bull